Softball Made
Softball Made is an MLB-backed documentary series about women whose journeys began on the softball field but took them somewhere entirely different. Featuring voices across sports, comedy, medicine, science, and business, the series explores how early experiences with the game helped shape who they became.
I developed the original concept and led creative direction for Softball Made, overseeing a six-figure production in partnership with 2Sides Studio. From selecting the production company and refining the creative treatment to shaping the visual language and giving feedback throughout post-production, my role was to make sure the original vision carried through to the finished series. Em Johnson directed on location, with 2Sides Studio handling cinematography and editing.




Concept & Creative DirectionAnnie Switzer
Production OversightAnnie Switzer
Onsite DirectorEm Johnson
Cinematography2Sides Studio
Editing & Post-Production2Sides Studio
Production Company2Sides Studio
Operations OversightHilary Meyer
ProductionAthletes Unlimited
PartnerAUSL
Featured TalentKim Ng, Holly Rowe, Dr. Annie Apffel, Julie Foudy, Dr. K. Renee Horton, Grace Kuhlenschmidt, Elana Meyers Taylor, Lara Abrash









