Annie Switzer

Softball Made

Athletes Unlimited / AUSLConcept / Creative Direction / Production Leadership2026
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THE PROPOSAL01 / 10
THE WORK

Softball Made is an MLB-backed documentary series about women whose journeys began on the softball field but took them somewhere entirely different. Featuring voices across sports, comedy, medicine, science, and business, the series explores how early experiences with the game helped shape who they became.

I developed the original concept and led creative direction for Softball Made, overseeing a six-figure production in partnership with 2Sides Studio. From selecting the production company and refining the creative treatment to shaping the visual language and giving feedback throughout post-production, my role was to make sure the original vision carried through to the finished series. Em Johnson directed on location, with 2Sides Studio handling cinematography and editing.

CREDITS

Concept & Creative DirectionAnnie Switzer

Production OversightAnnie Switzer

Onsite DirectorEm Johnson

Cinematography2Sides Studio

Editing & Post-Production2Sides Studio

Production Company2Sides Studio

Operations OversightHilary Meyer

ProductionAthletes Unlimited

PartnerAUSL

Featured TalentKim Ng, Holly Rowe, Dr. Annie Apffel, Julie Foudy, Dr. K. Renee Horton, Grace Kuhlenschmidt, Elana Meyers Taylor, Lara Abrash